Sales

"I was wondering if your group sells copies of your magazine once they are printed to raise money? If you do, how much do you charge and how successful is it? In the past we've tried to sell some but never sold more than a few copies at graduation." -Lars

Yes we do sell the magazine. In the two years that I have been involved in selling the magazine we have sold it for $5 and then the following year $7. This year we are talking about selling it for $10. Our problem has been, and always will be, No matter what we sell it at we will never reclaim the cost of publishing. This year's price is an attempt to maximize the amount of money that we can get.
We print 200 to 250 copies of the magazine. We sell 60 copies on average. We feel that we can sell the higher quality magazine to the same 60 people at $10 instead of $5 or $7. In this way we can gain a little more revenue to put towards next year. This is only a theory. Time will tell if it works.

I can't remember where I heard the idea, or who mentioned it; however, there is an idea floating around about the possibility of selling the magazines on Amazon or eBay. We haven't seriously pursued the idea, but it is an avenue that we are going to be looking into. At this point in the game, we (As lit mag people) are going to have to come up with some creative solutions to this problem.

Unfortunately, I cannot ever see a high school literary magazine being published and paid for through sales. Sponsorships, patrons, and donations are always going to have to be a part of the equation. I hope that I will be proved wrong in the future.

Printing Time

So we have gotten to the time of year when the printer comes around. I would be interested to here from you how your magazine is printed. Do you do it yourself? Do you use an Internet printer? Do you use a local printer?
Our philosophy (The advisers) is to use a local printer. We feel it is important to keep our business in the area. In the past, we have had problems with a local printer, only to have another local printer come to our rescue. After that company was bought out we found another local print shop and we are now working with them for a second year.
We met with our account representative from the printer last evening. He came to the school to talk with us. We outlined our ideas with the rep and looked at samples. I cannot tell you how important it is to be able to have a face to face. We were able to see and touch actual samples of the cover stock and text stock that we wanted to use in this years mag. We were able to talk about the paper size and the colors we wanted to use.
The other benefit that we found, with our present printer, is the technological aspect of printing. We are able to work on our file in Adobe InDesign CS at school, burn it on a CD and send it to them. They pull it into their system and we have a proof in a few days. Now it's gotten better! The have an FTP site that we can upload the file to! That means that when we are finished we send it to their server and they pull it down. The amount of time that this saves us, from even two years ago, is staggering. Going from printing our magazine completely ourselves, to sending the file electronically, in less than three years?!

Find a printer that will talk to you. Better yet find a printer that will sit down and show you printing and paper samples. The printer has probably done this for a while and can help you with problems as they arise.