The Theme

So the next thing that we are working on is the theme for this year's magazine. The theme is the soul of the magazine. It controls the look and feel of the magazine. In some cases it may even dictate the submissions that are put in the magazine. The theme can be as simple as a shape or graphic element or as multi-layered as surfaces. The theme should be your first decision before anything else can be done. So what goes into the theme?
When I am trying to come up with an idea I create a list of things. The staff sits around and generates a list of ideas for possible themes. It starts off really random, but the more random the better. The longer the list, the better. From that list the staff discusses and narrows down the big list to a few choices.
In theory the items that are on the small list (Hopefully four or five ideas) are expanded. What I mean is, those ideas should be developed a little. Sketch out a concept for the cover, sections (If you use them), a folio line and anything else that comes with the development discussion.
With those ideas fleshed out a little, a decision needs to be made final. It is important that the theme that is chosen will flow through the magazine. It will help to bring the pages together and create a gestalt for your magazine.

Stuck for ideas? Take a look at magazines from home. You can use these layouts as a style guide, but more importantly you can use them to give your magazine a modern edge. It also helps to communicate with other high school literary magazines. Exchange copies of your magazines. See what they are doing. Ask them how they are creating the effects and themes. It is OK to borrow ideas but not to copy them.