In previous posts, Printing Options and Printing Time, we discussed the printing of a magazine. I would like to briefly revisit this as it is becoming the time of year when you should be talking to your printer in preparation for your magazine.
I suggest talking to a printer at the beginning of your layout process so that you can avoid problems later on. If you take the time to layout a beautiful magazine only to find out that you can’t afford it you will be upset, to say the least. When you talk to a printer they can bring their experience to the table to help you problem solve. In our magazine, last year, we found that by making our page size 7 1/4 inches2 instead of the 8 inches2 we were originally going with, the printer saved us money because he could print 24 pages per signature (12 pages on each side) instead of the standard 16 pages (8 pages on each side). This allowed us to do a full 4 color magazine. If we hadn’t talked to the printer we would have had serious decisions to make before we went to press.
Now, for those of you who may not be able to go to the printers, you may still want to talk with a printer. They may be able to help you with some tips and tricks (If they help you pay them back by giving them a free listing in your patrons list, or a thank you in the acknowledgments). In the past a different printer actually bound the magazine for us, but we printed the guts. You never know what they might be able to help with.
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